Advice from The Author School’s Helen Lewis and Abiola Bello in the article includes the writer establishing their goal carefully and consider what their goals are for their books – and not just the financial goals.
Writers should jot down their goals and then start to work on how to achieve them.
While writers often get precious about their books, treating them like their babies instead of a business, The Author School points out the hard truth that a book can’t please everyone and a writer is likely to get at least one bad review and a lot of rejections if they are sending out pitches to agents and publishers. A business approach can help here if it makes you accept criticism and rejection gracefully and move on.
Other advice includes not cutting corners – using professionals to proof-read, edit and design a book cover (and perhaps publicise the book too).