A recent article in Mobile Marketing Watch made the points that while every industry has ventured into social media marketing in some way, it is the literary world where this had really taken off.
Reviews and marketing as a whole has had a drastic effect on the literary industry, the article claims, because even established authors with the mass marketing budget of large publishing houses behind them need to join this trend.
But social media marketing has opened the doors for many aspiring authors, and in particular the self-published authors, helping them to promote their new and old books.