The Bookseller reports that Croft’s deal came about as a result of him achieving biggest-selling book by a self-published author on Amazon. Thomas & Mercer is Amazon’s fifth publishing imprint and it focuses on thrillers and mysteries.
Croft self-published his ninth book, Her Last Tomorrow, at the end of 2015. He has sold about 150,000 books altogether in the UK and 500,000 including international sales. The book is on track to sell more than £1 million-worth of books, mainly through Kindle according to the author.
The Thomas & Mercer deal includes worldwide rights got paperback, digital and audio, English and translations. Her Last Tomorrow will be edited and re-published in October of this year in digital format and the paperback will be published in November.
Croft will also be publishing another novel with Thomas & Mercer – Only the Truth, which is due out in the first quarter of 2017.
Croft told The Bookseller that the deal has paid off his mortgage. He credits Facebook advertising with boosting the sales of the book. He took Mark Dawson (another successful self-published author) online course and created ads on Facebook for his existing books. Early results were promising.
Having done the same with Her Last Tomorrow, within weeks of advertising the book was earning four figures a day and topping online charts.
He is currently in talks with film and TV agencies.