The article called Ehrlin a role model for self-publishing, saying that parents had been unable to resist the book’s tagline, “A new way of getting children to sleep".
Last month, Mr Ehrlin signed a major publishing deal with Penguin Random House which will be reissuing his book (unchanged, although it will use higher quality paper stock).
His book used cognitive tricks that are meant to soothe children to sleep and, following its success in Sweden, Mr Ehrlin had the book translated into English and released via Amazon’s CreateSpace where it eventually became the first self-published book to top Amazon’s best-seller list.
Mr Ehrlin said he was happy to be a role model for self-publishing, and said he hoped his story would inspire others to become authors as well. He said that he thinks of his book as meditation, with words repeated to induce relaxation.
To read more, see the full story on the New York Times website.