In the article, Spalding admits that his first goal with self-publishing was to make £50 or £60 – enough money to take his partner out for a meal. Initial sales of his book Life… With No Breaks published in 2010 were low because there was no Amazon UK store at that time, but once that store opened, Spalding’s book sales took off and he eventually got into the top 50, selling 80,000 books.
His book Love… From Both Sides self-published in 2012 sold quarter of a million copies and is still the number five best-selling independent book on Kindle. The book’s success brought him to the attention of Hodder and Stoughton. He signed a deal with the publishing company and quit his job as a press officer for Hampshire Police to write full time.
He starts writing every day at 10am and writes 2,000 words a day, taking him two and a half to three months to write a book.