Naturally enough, the book cover service site specifies a stunning cover as one step claiming an increase of more than double the sales for two different covers, but other steps include:
An arresting blurb – concise, true, edited and intriguing.
A professional edit – the worst person to edit a book is the author, as the author is likely to be too close to the manuscript. An editor’s job, Spiffing Covers says, is to take the story and turn it into a perfectly written book without changing its style or tone at all.
Know your market – knowing the ins and outs of a selling platform will enhance your chances of sales, say for instance selling on Amazon Kindle and Createspace for print-on-demand paperbacks. And remember that different platforms will work better in different continents.
An online presence – a modern necessity, but vital; for driving traffic to your selling platforms.
Getting your pricing right – consider what you would pay an independent author with only one or two books published and start from there. As you become better known and your sales increase, you can start to charge more for books.
Write more books – most, if not all of us, will choose to buy books from authors we have read previously. Sometimes, we don’t even bother reading the book’s blurb before buying.
With thanks to Spiffing Covers.
To buy Comely Bank Publishing books, click here for a link to our online book shop. Books include Four Old Geezers and a Valkyrie, The An From Outremer and Katie and the Deelans, with three further novels scheduled for publication early next year.