Janice Petrie founded her own indie publishing company in 2000, although self-publishing wasn’t a popular option at the time. She familiarised herself with the importance of having her work copyrighted, found a copy editor and explored ways of distributing her books.
In the last few years, she has taken more time to look at marketing and find ways of getting her books known. Success means creating an effective marketing strategy and having a bit of luck. She also rates the importance of editorial reviews and awards.
Talking to Publisher’s Weekly, Petrie’s three tips were:
- Harnessing your passion – sharing expertise and enthusiasm. Make sure your work is polished.
- Use social media. Learn everything you can about it.
- Be persistent. Even great books get rejected. Get over rejection, pick yourself up and keep going.