Eva Lesko Natiello’s The Memory Box achieved number one bestseller in the psychological thriller best-seller list, knocking the traditionally published The Girl On The Train off the top spot.
In an article written for the Huffington Post, Natiello says her time in the number one slot lasted only a few days, but it had felt miraculous at the time, commenting in the article that any self-published author knows how difficult it is to compete with other indie books, never mind competing with traditionally published novels.
Natiello says buzz is an essential factor in the success of a self-published novel and that marketing needs to take a different form for the marketing used for traditionally published books, because most self-published authors do not have sales teams talking at conferences and trade shows to bookstore owners and librarians promoting the book.
The self-published author recommends leveraging all of the benefits of being self-published – such as running price promotions, giving books away to get visibility, publishing out-take chapters or alternative endings and accessing readers through newsletters and social media.
In an article written for the Huffington Post, Natiello says her time in the number one slot lasted only a few days, but it had felt miraculous at the time, commenting in the article that any self-published author knows how difficult it is to compete with other indie books, never mind competing with traditionally published novels.
Natiello says buzz is an essential factor in the success of a self-published novel and that marketing needs to take a different form for the marketing used for traditionally published books, because most self-published authors do not have sales teams talking at conferences and trade shows to bookstore owners and librarians promoting the book.
The self-published author recommends leveraging all of the benefits of being self-published – such as running price promotions, giving books away to get visibility, publishing out-take chapters or alternative endings and accessing readers through newsletters and social media.
