Founded as Vook in 2009, Pronoun was relaunched with the new name in May 2015. The platform provides digital book publishing services and authors can publish for free. The books are distributed to Amazon, Apple, Barnes & Noble, Google Play and Kobo. It has published books in partnership with the New York Times and Forbes.
Speaking about the acquisition, Pronoun said the move would allow it to create better services for authors.
“Macmillan shares our philosophy that publishing exists to serve the full spectrum of authors. By joining forces, we’ll be able to invest even more in improving and growing Pronoun’s self-publishing platform, all while giving successful independent authors a path towards more opportunity.”
Macmillan Publishers said they had been impressed with the team’s data, analytics and technology capabilities, which they believed would be of benefit to their publishers and authors.