Comely Bank Publishing
  • Welcome
  • Blog/CBP News
  • Our "Collective" Authors
    • T D Burke >
      • The Man From Outremer
    • Gordon Lawrie >
      • Four Old Geezers and a Valkyrie
      • The Discreet Charm of Mary Maxwell-Hume
      • The Blogger Who Came in from the Cold
      • The Piano Exam
      • Recipes
      • 100 Not Out
    • Lucy Lloyd >
      • Russian Doll
    • Jane Tulloch >
      • Our Best Attention
      • Assured Attention
      • Christmas At Murrays
    • Roland Tye >
      • Weekender
  • Dean Park Press
  • Resources for Talented New Authors
    • Submissions
    • Style Guidelines
    • Formatting
    • Covers
    • Dealing with Writer's Block
    • Sequels Advice
    • A Guide to Scrivener
  • Bookshop
  • Info for Booksellers
  • Press & Media
  • Terms & Conditions
  • About Us
  • Contact
Community Publishing for the community

books: the new business cards?

9/12/2015

0 Comments

 
Picture
Are books the new business card? That’s the question an article by serial entrepreneur Andrew Meal writing for The Entrepreneur asks.

Quoting from the Bowker Report in the article, Medal states that more than 400,000 books were self-published in the US in 2013, an increase of more than 400 percent since 2007, and non-self-published books issued annually has also increased to more than 300,000 in 2013.

So why does the author feel that books can be used as a business card? As someone who self-published a book in 2013, Medal views a book as “high-quality marketing tool” which can potentially earn you side income from new customers or users, speaking opportunities and consulting jobs.
  • A book can establish expertise – it shows off that expertise better than a business card.
  • It sets you apart – from other people in your space, as not everyone in your space or industry will be a published author so this can help differentiate you.
  • It can open doors.
  • It can bring you new business. Your book can help establish your expertise in an area, which in turn can help generate you new business or customers.
  • It's a marketing tool. You can give copies of your book to contacts when you meet with them, send copies to potential clients and mail them to other people you’re hoping to connect with.

0 Comments



Leave a Reply.

    News

    Latest news from
    ​Comely Bank Publishing


    ARCHIVED Posts

    PLEASE NOTE That links in archived posts may no longer be valid

    August 2019
    January 2019
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    February 2015
    January 2015
    November 2014
    August 2014
    June 2014
    April 2014
    March 2014
    February 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013

    Picture
    Click here for more about author Roland Tye
    Picture
    Click here for more about author T.D.Burke
    Picture
    Click here for Gordon Lawrie author page
    Picture
    Click here for more about Jane Tulloch
    Picture
    Click here for more about Lucy Lloyd

    Picture
    proud sponsors of
    ​
    Friday Flash Fiction

    Picture
Picture

Website by Platform 36
Photo used under Creative Commons from gianandreap