Currently, authorpreneurs are those people who have or have developed keen marketing skills and an eye to the bigger picture when it comes to book marketing, and that independent publishers are beginning to resemble traditional publishers more than ever.
With commercial publishers looking to sign self-publishers where they see potential and self-published authors being head-hunted via Amazon, authorpreneurial skills are more important than ever if you want your self-published book to succeed.
While content still counts as king (i.e. how you present yourself in the market, and ensuring you are discoverable by having a presence online and material that people read, watch, listen to and share, a good manuscript is still important. The content and the marketing skills are what will help people find that book and then spread the word.
Pic thanks to Alison Tait.