Gina Hyams’ book The Tanglewood Picnic: Music and Outdoor Feasts in the Berkshires was originally part of a book about the food culture of Berkshire County, USA. Her literary agent thought picnics on the lawn of Tanglewood, the summer home of the Boston Symphony Orchestra was too niche.
However, Hyams followed her instincts and set up her own publishing house, Muddy Puppy Media. She did a first run of 2,000 books earlier this year in time of the Tanglewood season and has since ordered another print run of 2,500 books.
She attributed her success to the willingness of local shopkeepers to stock the book, favourable reviews in the media and readers who have connected with the book and its subject matter.
The book contains multiple photogrpahs of picnics on the Tanglewood lawn, recipes and a checklist of items to take on a Tanglewood picnic.