Jodi Picoult and her daughter Samantha Van Leer’s new book Off the Page – romantic fiction aimed at the teenage audience - offers augmented reality content, promising that the reader’s experience will come off the page from the outset. Readers will receive the free to download Zappar app so that they can watch the characters come to life on the page.
In addition to the character animation on the cover’s front page, a photo share feature is also included which allows users to pose with the paper characters from the cover’s artwork and there will be a chance to win retail vouchers.
Speaking to whatsnewinpublishing, Max Dawes, partnerships director at Zappar, said: “We’re so pleased to be working with Jodi and Samantha on their new book. Augmented reality is a brilliant way to add a new dimension to storytelling. We hope our technology will help readers get something more from the fantastic story Jodi and Samantha tell.”