Called the 'ISBN Store' and combined with its BookData and Book2Look services, Nielsen Book says the aim is to increase a book’s discoverability.
The ISBN is a unique number that identifies each edition of a book among the millions of titles that are published worldwide. Unique ISBNs help people discover books and can also contribute to the marketing process by highlighting the specific qualities in a publication, such as differentiating between product form details (whether a book is in PDF or EPUB formats for example), or between the accessibility options available such as large print editions.
Jonathan Stolper, vice president and global managing director of Nielsen Book, said: “This launch is one of our significant achievements this year and we expect it to make the ISBN even more relevant and accessible to the publishing sector.
“Our research proves that rich content increases discoverability and sales, and this is truly a one-stop-shop for publishers and self- published authors.”
Marion Sinclair, Chief Executive of Publishing Scotland, added: “Where would we be without the ISBN in the book business? From its introduction 40 years ago, the book trade has come to rely upon the ISBN to speed up book selection and find a way through the multiple formats the book now comes in, to the correct edition, the right author, and the specific publisher.”